I tend to agree with Gromm. The issue of fragmentation that Mckee mentions was the most interesting point for me as well. It reminded me a lot of the issues concerning gay rights and the way it is being compared to the African American Civil Rights Movement. There has always been some tension between the two groups over the comparison. One group feeling like the comparison is legitimate and should be a uniting force and the other group feeling the need to distance themselves as much as possible from it. It is interesting which commonalities get pushed to the forefront. I mean which identities people prefer to cling to and which ones get dismissed as being irrelevant or superficial.
Mckee also makes a point of saying that this book is written in a "postmodernist" analytical framework. From my Mass Media and Pop Culture class, I am well aware of the idea, and I thought I liked it until Mckee used it to make the claim that negative words could be "reclaimed." He states that he purposefully uses historically derogatory terms in order to redefine them in a more positive light using the postmodernist prospective. I find this problematic and dangerous. I hope he explains more later. But as of now, I don't buy the claim that the connotation of words can simply be transformed by misuse. I recognize that words are simply signifiers. They only have as much meaning as we give them. But I worry about who is in the driver's seat. Like Marx and Gramsci, I worry that it will always be the people in a position of dominace that will have the power of "reclaiming," or "redefining" these words. Even when Blacks use the term "nigg**" or Gays use the term, queer, the word never truly loses its original meaning. I dont think it ever becomes a positive term. It just takes on a different cultural attitude, one that helps the group deal with the trauma of what the word originally meant.
I just posted a comment but it didn't go through, so I will try to recreate it:
ReplyDeleteI know--some things in McKee make me squirm, and I want to think more about them, and whether I agree. He's British, and has a different world view from Americans--I think that really shows in the book, and at the same time I think that as an American I am not entirely comfortable with where he's coming from. I want to think and talk more about that. I definitely don't see him as having The Answer on the public sphere--he's asserting a perspective that we can each find our way in. . . as for the idea of reclaiming words--I've felt positive about the idea, but your thoughts are making me want to rethink it and talk about it more. Okay, now I'm going to copy this before I try to post.